Selling Houses on Whatsapp

Selling real estate can be very rewarding, especially selling to people who have wanted to own a house in Italy for some time, you could say it’s like selling dreams. Most people I meet are charming and come with a list of likes and dislikes and invariably change their mind once they’re here. This is fine, I did exactly that, initially I wanted a house in town and ended up buying one in the countryside.

You get some people that have such exacting demands that finding them their ideal property can at times be like swimming in honey. But for me, the best part of showing people houses is some of the bizarre questions you get asked. My favourite three thus far are:

1. How loud are the church bells?

2. If I buy a house and invite my family to stay for a holiday, will they like it here?

3. Do you know if the house is haunted?

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The way in which houses sell is changing all the time. Gone are the days of just adverts in estate agent windows, now there’s social media to contend with, having a web presence and regular newsletters to send electronically. I even have an Instagram account which has generated the occasional enquiry from a potential buyer, just from a daily posting of a photograph.

Also the way we communicate has changed, when I purchased my first UK home, it was all done via the Royal Mail, with letters to and from solicitors. When I bought my Italian house it was done via 4 emails and I came here to sign for it. And recently I sold a property solely by communicating with the seller and buyer via Whatsapp – how times change. But I guess if you don’t keep up I guess you get left behind.

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