I had a private message from a user on Instagram this week, he said what disco song are you listing to at the moment. Now this may seem a random question to ask a stranger, but he’s obviously ready my mini bio on my account which says, “Englishman in Abruzzo working in Italian real estate who likes the occasional Aperol spritz and classic disco tunes.” So I responded saying I was listening to How Much, How Much I Love You by Love and Kisses, a group put together by European music producer Alec Costandinos and it was only after I’d responded that I looked at the album cover for this 3 track album which features the famous nude on a horse.
Back in the 1970’s at the hieght of the disco movement the album covers were deliberately sexy with some almost bordering on soft porn, take the first Love and Kisses album with the ripped T-shirt and men’s hands.
Looking at these album covers I think it’d be fair to say that they were more than likely designed by men. Back in the 1970’s these covers were seen as fun and saucy but would that be the case today? I doubt it, women’s groups would be shouting about exploitation and the negative messages these images promote.
Whether you approve or not they’re a great piece of social history, they say much more about this period in our musical history than words can. They tell us that disco went hand in hand with sex. Dancing in itself is primal and all that bumping and grinding down the disco could easily put you in the mood for a horizontal bed sheet boogie.
The flashing of flesh wasn’t solely reserved for the female of the species and back in 1977 Bobby Farrell was happy to get his chest hair out and don a golden thong for the cover of the second Boney M album. However it was deemed to be too raunchy for the U.S. and Canadian market and they opted for an alternative cover. It didn’t have the same impact somehow.
Disco was loved in the gay clubs and so there was bound to be a plethora of covers sporting homoerotic images. Men in leather, hairy chests and handlebar moustaches. One of the best was for the Italian/American band, Macho and their Roll album cover and I remember seeing it sat on the shelves of some record stores inside brown paper bags.
There are examples out there of covers with hairy chested guys that make you just think, ‘for goodness sake man, put a shirt on.’ Not to mention, ‘Where are you going to ‘Push Push’ that flute?’
The disco backlash came and by the early 1980’s it was starting to fade, dance music became formulaic and homogenised and flesh was replaced by rah rah skirts and neon coloured clothing. Nudity became more about art than sex.
But I quite like the old covers and am happy to see them pop up on my iPod display as songs shuffle. But I can’t leave you without showing you one of the howlers out there. A cover that in my opinion should never have been released, but I’m guessing none of the band especially the guy top right saw this one before it was printed and dispatched.